Weiler, Lance
Gomez, Jeff
Building Storyworlds

Definition “bible”: Transmedia Rollout Strategy (8:40 mins)
“a highly detailed account of all the characters that will be in the story, the heroes and villains, the locations, how the technology works, what the messages and themes of the property are, and how the property will be implemented across multiple media platforms. And we call that the transmedia rollout strategy.”

“Starlight Runner has 5 employees full time and we form the production skeleton of anything that’s going to get done.”
The projects are so varied that they have to mix and match people according to the project.

WorkBook Project (18.05.2010)