Powell, Jenni
04.06.2010
Jeff Gomez: Transmedia is a Responsibility Not a Privilege (30.11.2010)

“People feverishly took notes or typed away on laptops as Gomez openly shared years upon years of experience in creating story universes designed to not only extend beyond just one entertainment platform but indeed should work in tandem to create a cohesive and engaging whole. One of the first diagrams Gomez revealed was a set of shapes, each shape representing a platform (movie, game, book). He described a “Typical Media Franchise”, in which the shapes are simply stacked and leaned against each other: touching, but not truly connecting. He then revealed his Transmedia philosophy in diagram form in which the shapes truly fit with each other, forming a perfect rectangle. He called this Transmedia Elegance.” -> EA Elegance!