Patton, MQ ~ Qualitative Research & Evaluation Methods

Patton, Michael Quinn
2002
Qualitative Research & Evaluation Methods

4
“Interviews
Open-ended questions and probes yield in-depth responses about people’s experiences, perceptions, opinions, feelings, and knowledge. Data consist of verbatim quotations with sufficient context to be interpretable.”

21
“open-ended responses permit one to understand the world as seen by the respondents.”

342
“the standardized open-ended interview consists of a set of questions carefully worded and arranged with the intention of taking each respondent through the same sequence and asking each respondent the same questions with essentially the same words.”

About the author

Woitek Konzal

Aspiring Papa Smurf. I love working where technology meets media in novel ways. Once, I even won an Emmy for digital innovation doing that. I enjoy balancing out my practical work with academic research, teaching, and consulting. Also, I have a PhD in Creative Industries, a M.Sc. in Business Administration, and love to kitesurf.

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