Meenaghan, T ~ The Role of Sponsorship in the Marketing Communications Mix

2010-12-19Woitek Konzal0 Comments

Filed UnderPhD sources

Meenaghan, Tony
1991
The Role of Sponsorship in the Marketing Communications Mix

36
Definition-sponsorship:
The definition that Schwaiger et al’s 2010 definition is based on.

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About the author

Woitek Konzal

Aspiring Papa Smurf. I love working where technology meets media in novel ways. Once, I even won an Emmy for digital innovation doing that. I enjoy balancing out my practical work with academic research, teaching, and consulting. Also, I have a PhD in Creative Industries, a M.Sc. in Business Administration, and love to kitesurf.
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