McGonigal, Jane
2004
Alternate Reality Gaming

9
Definition-ARG:
“An interactive drama played out online and in real-world spaces, taking place over several weeks or months, in which dozens, hundreds, or thousands of players come together online, form collaborative social networks, and work together to solve a mystery or problem that would be absolutely impossible to solve alone.”

10ff
“6 key terms that describe ARGs”:

• cross-media
• pervasive
• persistent
• collaborative
• constructive
• expressive