Lee, E ~ Elan Lee’s Alternate Reality

2010-12-19Woitek Konzal0 Comments

Filed UnderPhD sources

Lee, Elan
06.12.2006
Elan Lee’s Alternate Reality (28.09.2010)
Interviewed by Bonnie Ruberg

Page 4
“Typically marketing tries to get more new eyeballs on a product. What we try to do is get a product into venues they wouldn’t normally have access to.” Like CNN or New York Times.

Tagged WithAdvertising ARG Conceptual Marketing

About the author

Woitek Konzal

Aspiring Papa Smurf. I love working where technology meets media in novel ways. Once, I even won an Emmy for digital innovation doing that. I enjoy balancing out my practical work with academic research, teaching, and consulting. Also, I have a PhD in Creative Industries, a M.Sc. in Business Administration, and love to kitesurf.

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