In the future “different forms of entertainment are created by a single “entertainment designer.””

“Imagine we had a group of people who designed houses and that’s all they did, and another group of people who design skyscrapers, and another group of people who design factories — but we did not have the concept of the architect. In entertainment, it kind of feels that way. We have filmmakers over here, game designers over there. Musicians down here.”

“”mood management theory” gives a hint at how entertainment works at the deepest level.”

“There is some artistic pushback, where a lot of the people working in this fields say if you’re not seeing my movie on the bigscreen, you’re not seeing my movie. But I don’t think consumers really care about that.”