ABC
2010
About Bluebird AR (20.12.2010)

“Just as Literature, Radio, Television and Cinema offer well established mediums for drama, Online is reaching a level of maturity as a medium to offer its own compelling stories. But with a new language that involves interaction, reactivity and scenario-game play, alongside the more traditional languages of storytelling.
In addition, Bluebird AR offered a compelling way to educate and engage audiences in a very current and contentious real world issue that was on the fringe of entering mainstream debate, i.e. geoengineering. The blurring of real and virtual worlds around an issue on the verge of changing the world forever as it edges closer and closer to becoming a reality would offer an immersive and powerful experience.”